Protection of your data

OUR COMMITMENTS REGARDING THE PROTECTION OF YOUR PERSONAL DATA

So that you can browse our site with complete peace of mind, we explain how we collect, process and use your personal data, to bring you new services every day while respecting your rights.

We protect your privacy by ensuring the protection, confidentiality, integrity, availability and security of the personal data you entrust to us across all our communication channels.

We are taking all necessary measures to:

  • to provide you with clear and transparent information on how your personal data will be collected and processed 
  • to implement all necessary technical and organizational measures to protect your personal data against disclosure, loss, alteration or access by an unauthorized third party
  • retain your personal data only for as long as necessary for the purposes of the processing or service specified;
  • to offer you the possibility at any time to access and modify your personal data that we process directly via your personal spaces on our various sites.

To achieve these objectives, we implement appropriate technical and organizational measures to ensure that processing complies with applicable personal data protection law.

ON WHAT OCCASIONS DO WE COLLECT YOUR PERSONAL DATA?

Your personal data may be collected when:

  • You are visiting our website which may use cookies;
  • you subscribe to our newsletter or alerts;
  • You can contact customer service through any available means of communication, such as email.
  • you fill out an information entry form
  • you buy our products online

WHAT PERSONAL INFORMATION DO WE COLLECT?

We collect the information you provide to us as part of our business relationship, including:

  • during your interactions with our customer service 
  • when you create a customer account
  • during the management of your orders, returns, complaints;

Information that is strictly necessary to provide you with a service is marked with an asterisk and generally includes your name, surname, postal address, email address, landline or mobile phone number.

We also collect personal information when you use our services. 

In accordance with regulations, we do not collect data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation. 

These specific categories of personal data are never collected or processed.

HOW DO WE USE YOUR DATA?

We process your personal information transparently and securely. Your personal information is collected for the purposes detailed below.

MANAGING OUR OBLIGATIONS TO OUR CLIENTS


As part of fulfilling our obligations to our customers, we collect and use your personal information to manage our business relationship and to offer you services and promotional offers that may be of interest to you. This information helps us improve your experience on our website and through our services.

Customer relationship management / Loyalty program
We use and retain your personal information to update our customer files and offer you tailored and personalized services.

Communication with you 
We collect and store your personal information so that we can communicate with you regarding your quotes, information requests, or customer service complaints.

Legal or regulatory requirement
We may be required to disclose your personal data in response to legitimate requests from public authorities, including to meet national security, fraud prevention or law enforcement requirements.

WHO ARE THE RECIPIENTS OF YOUR PERSONAL DATA?

We ensure that only authorized personnel within our Company can access your personal data when such access is necessary for the performance of our business relationship.

WHERE IS YOUR PERSONAL DATA STORED?

The data is stored in compliance with French law and European regulations.

We may need to share personal data with other companies to provide the services you have requested or subscribed to (examples: home delivery, collection point). Any transactions with a service provider receiving your data are governed by a contract to ensure the protection of your data and the respect of your rights.

If our service provider operates outside the European Union, we protect the confidentiality of your personal information and your rights by using the data protection clauses recommended by the European Commission.

Data retention periods comply with CNIL recommendations and/or legal obligations:

Categories of personal dataActive storage rules
Your customer account data, behavioral data, segmentation5 years from the end of the relationship with the customer. This period begins from the date of the last order, the last login to the customer account, the last call to customer service, the last email sent to customer service, or the last click on a hyperlink in an email sent by us. After this period, the customer's data will be anonymized.
Identity documents provided in the context of exercising the rights of inquiry, access, rectification and objection1 year from the date of receipt
Cookies24 months for Google Analytics and Facebook cookies and 13 months for all other cookies, starting from the date they are placed on the user's terminal.
Your quote details5 years from the end of the relationship with the client.

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At the end of these periods, we can proceed with archiving the data, in particular to meet legal and tax limitation periods and those of legal actions.

COOKIE MANAGEMENT

When you visit our website, we may, with your consent, place cookies on your computer using your browser. These cookies allow us to identify your computer during your subsequent visits for the duration of their validity or registration. Some cookies are essential for browsing our site, particularly for the proper execution of the ordering process; deleting them may cause difficulties. Only the issuer of a cookie can read or modify the information contained within it.

Below you will find information about the cookies that may be placed on your computer when you visit pages of the site, as well as the means to delete/refuse the registration of these cookies on your computer.

NamePurpose of the cookieAgreement status
FacebookAd server, Ad targeting, Analytics/Measurement, Content personalization, Optimizationhttp://www.facebook.com/about/privacy
Google AnalyticsAnalytics / Measurementno refusal procedure

Thanks to your browser settings, you can easily and freely choose at any time whether or not to allow cookies to be stored on your computer. You can configure your browser as you wish, so that cookies are accepted and stored on your computer or, conversely, so that they are refused.

You can configure your navigation software in the following ways:

To ensure that you are offered the option to accept or refuse cookies on a case-by-case basis, before a cookie is likely to be recorded;

To systematically refuse the storage of cookies on your computer.

Please note: Any settings you configure in your browser regarding the acceptance or rejection of cookies may affect your internet browsing experience and your access to certain services that require the use of cookies. If you choose to refuse the storage of cookies on your computer or if you delete those already stored, we disclaim all liability for any consequences related to the degraded performance of our services resulting from our inability to store or access the cookies necessary for their operation, which you have refused or deleted.

How do you exercise your choices, depending on the browser you are using?
Each browser's settings are different. They are usually described in your browser's help menu. We encourage you to consult it. This will allow you to learn how to modify your cookie preferences.

For Internet Explorer
For Safari
For Chromium
For Firefox
For Opera

Web tags
We use web beacons on certain pages of the Site to count the number of visitors to the page. These web beacons may be used to measure and improve the effectiveness of our pages. The information collected via these web beacons is anonymous and allows us to understand the traffic to certain pages of the Site, in order to better assist Site users.

Social network plugins
The website uses social media plugins such as Facebook. For example, if a user is logged into Facebook while browsing the website, Facebook can directly link their visit to their Facebook user account, even if the user did not use the share button. If the user interacts with the plugins, for example by clicking the "Like" button or leaving a comment, the corresponding information will be transmitted to and stored on a Facebook server. It will then be published on the user's Facebook account.

We do not manage the data collected by social networks via the buttons. Users should review the privacy policies published by the relevant social networks to understand how they process and use the data they collect, as well as the privacy settings available to them. If users do not want the social network to link the information collected through us to their social network account, they must log out of the social network before visiting the site.

HOW TO EXERCISE YOUR RIGHTS?

In order to allow you to control our use of your personal data, you have the following rights:

  • right to object to our processing of your personal data;
  • right to access your personal data that we process;
  • right to rectify them;
  • right to erasure;
  • right to data portability;
  • right to restriction of processing;
  • right to define guidelines regarding the retention, erasure and communication of your personal data after your death.

You can exercise your rights:

  • by email accompanied by a copy of any identity document
  • by mail, accompanied by a copy of any identity document, addressed to:


RIAD DAR AL ASSAD
29 Derb El Hajra Dabachi
40000 MARRAKECH – MOROCCO

If you require further details on the content of these rights, please contact us at the addresses mentioned above. 
We will provide you with our responses to your requests as soon as possible and in any event within one month of receiving your requests.

OUR SECURITY AND CONFIDENTIALITY COMMITMENTS


Respecting your right to the protection, security and confidentiality of your data is our priority.

We implement organizational and technical security measures adapted to the degree of sensitivity of personal data to protect it against any malicious intrusion, loss, alteration or disclosure to unauthorized third parties.

When developing, designing, selecting and using our services which rely on the processing of personal data, we take into account the right to the protection of personal data from the design stage.

All personal data is confidential, and access is limited to our employees or service providers acting on our behalf who require it to perform their duties. All individuals with access to your data are bound by a duty of confidentiality and are subject to disciplinary action and/or other penalties if they fail to comply with these obligations.

Operations with third-party recipients such as professional product delivery companies are subject to a contract in order to ensure the protection of your personal data and the respect of your rights.

We are fully committed to the effective protection of the personal data you entrust to us. With this ongoing focus on security and protection, we encourage you to take precautions to prevent any unauthorized access to your personal data and to protect your devices (computer, smartphone, tablet) against unwanted or malicious access by using a strong password, which we recommend changing regularly. If you share a device, we recommend that you log out after each use.

OUR DATA PROTECTION OFFICER

Our Data Protection Officer (DPO) is available to answer your questions at the following address:

contact@riad-daralassad-marrakech.com

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Riad Dar Al Assad

Riad Dar Al Assad is located in the historic center of Marrakech (medina). 200 m from the famous Jema El Fna Square and very close to the Bahia Palace and the Place des Epices.

It offers 6 luxurious rooms.
Our rooms are Moroccan style and equipped with air conditioning.
All rooms at Riad Dar Al Assad include a private bathroom.

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